Privacy policy
Last updated 29 October 2026The short version: we ask for as little as we can, we don't sell anything about you to anybody, and your stitching is yours.
1. Who we are
WipCount is a mobile app for tracking cross-stitch progress, published by Amvyra Pty Ltd (ABN 43 454 483 890) as trustee for the Whitford Family Trust, trading as Crafty Adventures, of 8 Wattlevale Place, Ulladulla NSW 2539, Australia. In this policy, "we" and "us" mean that business, and "the app" means WipCount on Android, iPhone or iPad.
We are responsible for the personal information described here. If you want to talk to us about any of it, the address is in section 12.
2. What we collect
If you never sign in
You can install the app and use it for your free month without telling us anything. In that case we hold no personal information about you at all, unless you choose to sign up for our emails (below). Your patterns and your stitching sit on your own device.
The app does store a random identifier on your device to keep track of when the free month started. It is not linked to you, your name or your email, and it never leaves the device unless you sign in.
If you sign in
| What | Where it comes from |
|---|---|
| Your email address, and your name if your account has one | From Google or Apple when you tap Sign in. We never see or store a password |
| Your stitching — projects, which squares are done, when each was completed, your folders, tags, notes, chart details, settings, history and stash lists | From your use of the app, backed up for subscribers so you can't lose it |
| Pattern files you have imported | Backed up for subscribers, so patterns come down to a new device |
| Photos you choose to add — a picture of a fabric in your stash, or a picture to use as a chart's thumbnail | Only the photos you pick or take inside the app, backed up for subscribers. Choosing one uses your phone's own picker, which hands us that single picture. WipCount cannot see or read the rest of your library |
| Whether you have a current subscription, and which store it came from | From Google Play or the App Store |
| The app's version and whether it is running on Android or iOS | Added as one line at the bottom of any email you send us from inside the app, so we know which version a problem is on. Nothing is sent unless you write to us |
If you sign up for our emails
After you import your first chart, and again after your 10th and 30th, the app offers to send you how-to videos, tips and news by email. It is optional: tap Skip and nothing changes, and after the 30th chart it never asks again. You can also sign up, change your address or stop the emails at any time in the app, under Settings, Videos and tips.
If you sign up, we hold your email address, the date you agreed and the wording you agreed to. You first receive an email asking you to confirm, and nothing else is sent until you do. Every email we send has an unsubscribe link, and unsubscribing takes effect straight away. We use the address only for these emails.
What we never collect
- Card and payment details. Payment is handled entirely by Google Play or the App Store. Your card never touches us and we never see the number
- Your contacts, microphone or location, or any photo you haven't chosen to add yourself
- Anything about you for advertising. There are no ads in WipCount and no advertising trackers
3. Why we collect it
- To back up and sync your stitching — so a broken phone doesn't cost you months of work, and your tablet shows the same progress as your phone
- To know you're a subscriber — including when you're on a different device or a different app store from the one you paid on
- To answer you when you write in
- To send you how-to videos, tips and news — only if you signed up for them
If you are in the UK or the EU, the law asks us to say what gives us the right to use your information in each of these ways. Backing up and syncing your stitching, and knowing you are a subscriber, are part of our contract with you (the terms of use). Keeping the service secure and replying when you write in are our legitimate interests in running the app properly. Our emails are sent only with your consent, the tick you give when you sign up, and you can withdraw it at any time with the unsubscribe link or in the app's Settings.
We do not sell your personal information, and we never will. We don't share it for anyone else's advertising either.
4. Who else sees it
Only the companies that run the machinery behind the app:
| Who | What for |
|---|---|
| Google (Firebase) | Sign-in and storage of your backed-up stitching |
| Google Play and Apple | Selling and managing subscriptions. They tell us whether a subscription is current; they don't tell us your card details |
| Google Workspace | Receiving and replying to your support emails |
| MailerLite | Keeping the email list and sending our emails, if you signed up for them. MailerLite is based in the European Union |
Each of these is bound to use the information only to provide that service to us. Google and Apple are United States companies, so some of this information is disclosed to recipients outside Australia, in the United States. We would also disclose information if the law required it — a court order, for instance — or to protect someone's safety.
If the business is ever sold or merged, information may pass to the new owner, who would be bound by this policy. We'd tell you before that happened.
5. Where it's stored
Your backed-up information is held on Google's Firebase servers in
Sydney, Australia (australia-southeast1). If you live
somewhere else, that means your information is stored outside your own country.
Google's data centres are protected by industry-standard safeguards, and Google is contractually bound to protect the information it holds for us.
If you are in the UK or the EU, this is a transfer of your information outside your region. It is covered by the standard contractual clauses approved by the European Commission, and the UK addendum to them, which form part of our agreement with Google.
6. How long we keep it
| What | How long |
|---|---|
| Your stitching progress and backed-up pattern files, while you subscribe | Kept for as long as your subscription runs |
| The same, if you stop subscribing | 12 months from the day the subscription ended, then removed — progress and pattern files alike. Resubscribe inside that year and it all comes back. After it, you still have your own phone's copy and the original pattern files you bought |
| Anything from your free month | Nothing is uploaded during the free month, so there is nothing to keep |
| A project you deleted | Gone from your devices and our servers straight away — there is no bin |
| Support emails | 2 years |
| Records of subscriptions you paid for | 7 years, as tax law requires |
| Your email address for our emails | Until you unsubscribe or ask us to delete it |
| If you delete your account | Everything above goes straight away, and we keep no backup copy of it. That includes your email address for our emails, if you signed up on that device. Only the records of subscriptions you paid for stay, for 7 years, as tax law requires |
If you ask us to delete your account, see the deletion page for exactly what goes and what has to stay.
7. Your rights
Whatever country you're in, you can ask us to:
- Show you what we hold about you
- Correct anything that's wrong
- Delete your account and your information — see the deletion page
- Give you a copy in a form you can take elsewhere. You can also export your progress yourself from inside the app, at any time, without asking us
- Stop or limit a particular use of your information. You can object to a use, or ask us to restrict it while we look into something you have raised
Write to privacy@wipcount.com. We'll reply within 30 days. There's no charge.
If we've got something wrong and you aren't happy with our answer, you can complain to the regulator: in Australia, the Office of the Australian Information Commissioner; in the UK, the Information Commissioner's Office; in the EU, your national data protection authority.
8. Keeping it safe
- Everything travelling between the app and our servers is encrypted
- Stored information is encrypted by Google at rest
- You sign in through Google or Apple, so there's no WipCount password for anyone to steal
- Only the people who need it can reach the live system, and it's kept separate from the version we develop against
No system is perfectly safe. If information of yours were ever exposed in a way likely to cause you harm, we'd tell you and the regulator, as the law requires.
9. Children
WipCount is meant for adults and is not directed at children under 13. We don't knowingly collect information from children. If you believe a child has given us information, write to us and we'll remove it.
10. This website
This site is plain pages of text and pictures. It sets no cookies, runs no advertising trackers, and does not follow you around the internet.
Our hosting provider keeps basic server logs — the sort of thing every web server records, such as the page requested and the time. These are used for security and to keep the site running.
11. Changes to this policy
We'll update this page when the app changes, and the date at the top will change with it. If a change matters to you — if we started collecting something new, for instance — we'd tell you in the app rather than quietly editing the page.
12. Contacting us
Privacy questions: privacy@wipcount.com
Everything else: support@wipcount.com
By post: Amvyra Pty Ltd as trustee for the Whitford Family Trust,
trading as Crafty Adventures,
8 Wattlevale Place, Ulladulla NSW 2539, Australia